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Kate Spade Launching Saturday Brand
In a perfect world, every day would be Saturday.That’s the concept behind a new global lifestyle brand called Kate Spade Saturday, which launches this spring. “It’s meant to capture the spirit of Saturday every day of the week,” said Craig Leavitt, president of Kate Spade LLC, a division of Fifth & Pacific Inc.The new multicategory brand will offer brightly colored apparel (dresses, jackets, denim, T-shirts, sweaters and swimwear) and accessories (handbags, small leather goods, jewelry, watches, footwear, eyewear and tech accessories), as well as beauty, tabletop and home decor items.In the age of Instagram, it’s Instant Brand. The collection will launch in the U.S. via a Web site only (saturday.com) and in Japan via e-commerce (Saturday.jp) and a flagship in Tokyo’s Omotesando neighborhood. Kate Spade Saturday will also enter the Brazilian market through e-commerce and São Paulo stores in early fall 2013.  Subscription Required For More
[above: A look from Kate Spade Saturday.]